Radwell in Latin America
People may not realize that Radwell International has a dedicated Latin American division to support our customers. This division consists of a specialized Bilingual Customer Focused Team which handles and secures the quality and timely delivery of products. In addition, we have an inside/outside sales department, tasked with building relationships and meeting with customers to satisfy their product needs. Finally, we have a Bilingual Marketing Assistant, who coordinates tradeshows and supports sales efforts.
Today, Radwell sells industrial electronic products to 18 Latin American countries and we are hoping to add one more country to the list, as we witness the United States rebuild diplomatic relations with Cuba. Each year, we try to participate in at least two major tradeshows in Latin America. Some of the main benefits of attending these tradeshows are the opportunities to meet with existing and new customers in one place. In addition, tradeshows allow Radwell to make different strategies and competitive agreements.