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Tips for Navigating a Manufacturing Rebrand

Rebranding is complicated. Because manufacturing has many layers, with longer lead times and larger inventories to manage, there are a lot more things to consider when planning and executing a rebrand.

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Brand Positioning: What Is It and How Can It Help Your Business

Brand positioning is critical to business success and should be a big part of a business marketing strategy. Effective brand positioning differentiates companies from their competitors and shows their unique value which goes a long way towards attracting and retaining customers. What is brand positioning and how can it help a business? In this chat for USA Manufacturing Hour on Twitter, Rebecca Prox from DSI/Dynamic in Wisconsin led a discussion about brand positioning.

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Blogging for Sales and Brand Awareness

When it comes to building sales and brand awareness, blogging is a great way to strengthen and promote a brand as well as drive sales and increase website traffic. Neil Hussey of Denco Lubrication Ltd in the UK led a discussion for USA Manufacturing Hour Chat on Twitter about the benefits of blogging for businesses.

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