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The Manufacturer Distributor Relationship

Manufacturers and distributors both benefit from building strong relationships. In a world where margins are tight, companies have to use all resources at their disposal to understand each other, encourage collaboration and streamline the process of working together.  

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Strengthening Alignment by Defined Roles in Marketing and Sales

Defining roles in Marketing and Sales is very important to the success of a business strategy. Without clearly defined roles, Marketing and Sales can work against each other instead of forming a strong alliance that benefits a business.

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