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Why Manufacturers Should Adopt a B2B2C Business Model

There are many types of business models commonly utilized. Two business models that get a lot of focus are B2B and B2C models. B2B, which stands for business to business, is a model in which businesses sell products or services to other businesses. The second model is B2C, in which businesses sell products or services directly to consumers. These two business models seem clear in terms of the differences between them. Yet there is a third business model that is growing in popularity for manufacturers that allows typically B2B operations to have direct access to consumers. This business model is called B2B2C.

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