Buyer personas are a very important part of understanding the ideal customer for a business. According to Nigel Packer from PelaTis Online in Wales, United Kingdom, there are important and specific ways to create buyer personas and understanding how buyer personas impact sales can help create positive results in a business. Packer hosted a recent chat for USA Manufacturing Hour on Twitter and shared some insights with participants about the benefits and impact buyer personas can have on a business.

There are many types of business models commonly utilized. Two business models that get a lot of focus are B2B and B2C models. B2B, which stands for business to business, is a model in which businesses sell products or services to other businesses. The second model is B2C, in which businesses sell products or services directly to consumers. These two business models seem clear in terms of the differences between them. Yet there is a third business model that is growing in popularity for manufacturers that allows typically B2B operations to have direct access to consumers. This business model is called B2B2C.