“There are no new ideas. There are only new ways of making them felt.” -Audre Lorde
Being successful in business is a challenging experience. The pace is fast, you can be hit from all angles, and anything can happen on any given day. In almost every instance you are surrounded by competitors. All you want to do is continue to move forward and provide the service or product that your business offers in a productive and profitable way. What is it that differentiates your business from every other company out in the world offering a similar product or service? Maybe your branding is more skillful. Perhaps you use technology in a more impactful way. It’s possible you even execute better than competitors. But in almost every business, the differentiating factor truly is the customer service you provide to your clients. If your business operates with customer service as a priority, it is most likely standing out and hopefully moving forward in a positive way.
Of course everyone preaches that they are customer driven. It would be foolish for a business not to say such a thing if they hope to continue to operate successfully. But what does customer driven really translate to? What does it mean?
The key is to set realistic customer expectations, and then not to just meet them, but to exceed them — preferably in unexpected and helpful ways. – Richard Branson
Customer service, by definition, is the provision of service to customers before, during, and after a purchase. It is also how a product is delivered to a customer. During the many points of customer contact your company may have, it is important to evaluate performance. Is your product (or service) accessible? Is it easy to gain access? Is it cost-effective/provide value? Does it meet (or hopefully exceed) the customer’s expectations for that product or service?