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The Language of the Customer: The Use of Jargon and Language in Promotional Copy

Communication with your customers is crucial in conveying your company message. From acronyms to language translations, to content layout and more, it is easy for your message to get lost with the customer. Ensuring that you are taking the proper steps in perfecting your promotional copy will help in effectively communicating your message to your customers.  In this USA Manufacturing Hour, on Twitter, host, Nigel Packer from Pelatis Online, led a discussion on this topic.

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