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Customer Journey Mapping: How To Orchestrate An Amazing Customer Experience

Customer Journey Mapping is an ongoing process of mapping the steps a customer goes through in their interaction with a company. This process creates a visualization that looks like a map and includes the needs of a customer throughout the entire process with the hope of improving customer experience. In a recent Twitter chat for USA Manufacturing Hour, participants discussed this very topic, led by host, Nicole Donnelly of Donnelly Marketing Group in Virginia.

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