Radwell International’s Blog

Sales is a big part of a company’s success, in manufacturing, and across many other industries. Having proper prospecting, cold calling, and appointment setting strategies is crucial to the success of a sales team. In a recent chat for USA Manufacturing Hour on Twitter, Co-hosts Cherise Kennerly from SalesLeads and Katie McDermith, The Manufacturing Hype Girl, from MNI, led a discussion on Prospecting and Lead Generation Best Practices.

Digital selling has opened a world of customers for many businesses. Although there are infinite positives to digital selling, selling across geographic borders presents its own unique challenges.

Defining roles in Marketing and Sales is very important to the success of a business strategy. Without clearly defined roles, Marketing and Sales can work against each other instead of forming a strong alliance that benefits a business.