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Prospecting and Lead Generation Best Practices

Sales is a big part of a company’s success, in manufacturing, and across many other industries. Having proper prospecting, cold calling, and appointment setting strategies is crucial to the success of a sales team. In a recent chat for USA Manufacturing Hour on Twitter, Co-hosts Cherise Kennerly from SalesLeads and Katie McDermith, The Manufacturing Hype Girl, from MNI, led a discussion on Prospecting and Lead Generation Best Practices.

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Digital Selling Across Geographic Borders

Digital selling has opened a world of customers for many businesses. Although there are infinite positives to digital selling, selling across geographic borders presents its own unique challenges.

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Strengthening Alignment by Defined Roles in Marketing and Sales

Defining roles in Marketing and Sales is very important to the success of a business strategy. Without clearly defined roles, Marketing and Sales can work against each other instead of forming a strong alliance that benefits a business.

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