Radwell International’s Blog

Goal setting is an important part of success. In fact, goals are like a roadmap to a destination and without goals, forward movement can be directionless. Identifying the right goals is an important part of any strategy and can be effective in promoting both short- and long-term results. This is true in business but also true for life in general.

In a recent chat for USA Manufacturing Hour on Twitter, host, Pavel Stepanov from VirtuDesk led a discussion about setting effective goals for both the short and long term.

Today’s fast-paced world is a minefield of potential failure. People in all walks of life have a great fear of failure.  If I don’t do this correctly what will I lose? What will happen to me? Will my failure define me?”

Failure is defined as an omission of occurrence or performance. It is falling short of expectations or not being able to perform a duty or expected action. That’s the simple definition. Yet it can mean so much more.

“There is no such thing as failure. Failure is just life trying to move us in another direction.” -Oprah Winfrey

“There are no new ideas. There are only new ways of making them felt.” -Audre Lorde

Being successful in business is a challenging experience. The pace is fast, you can be hit from all angles, and anything can happen on any given day. In almost every instance you are surrounded by competitors. All you want to do is continue to move forward and provide the service or product that your business offers in a productive and profitable way. What is it that differentiates your business from every other company out in the world offering a similar product or service? Maybe your branding is more skillful. Perhaps you use technology in a more impactful way. It’s possible you even execute better than competitors. But in almost every business, the differentiating factor truly is the customer service you provide to your clients. If your business operates with customer service as a priority, it is most likely standing out and hopefully moving forward in a positive way.

Of course everyone preaches that they are customer driven. It would be foolish for a business not to say such a thing if they hope to continue to operate successfully. But what does customer driven really translate to? What does it mean?