Radwell International’s Blog

LinkedIn is a platform that can be utilized in a variety of ways. In addition to increasing brand awareness and sales, it is an excellent resource for building and cultivating a community. In a recent USA Manufacturing Hour chat on Twitter, host Ingor van Rooi, the Networking Ninja and also of We’ve Got This Admin in Canada, led a discussion about ways to build a community using LinkedIn.

Brand awareness on social media is a task that generally falls squarely into the hands of the Marketing Department in most companies. Often overlooked are employees, who can be great assets for building awareness about a brand on social media. But what are the best ways for a company to optimize employee profiles and encourage them to be company advocates while navigating some of the many pitfalls that could occur in the process?

Social Media can be a great tool for not only connecting with existing customers, but for finding leads as well. LinkedIn, as a social media platform, is focused on business. When utilized effectively, LinkedIn is an excellent tool to spur leads and, in turn, revenue growth for any type of business including manufacturing.