Radwell International’s Blog

In recent years, influencer marketing has been taking off. As a newer form of marketing, it is important that manufacturers use influencer marketing as a part of their strategy. In a recent USA Manufacturing Hour on Twitter, host, Chris Giglio from Rovere Media, led a discussion on this topic.

Manufacturing Day is the first Friday of October every year. For manufacturers that participate in the holiday festivities, planning for events, campaigns, etc., must start early. As Manufacturing Day is approaching in the coming months, the USA manufacturing hour chat discussed what their plans are, along with some strategies that go into planning campaigns that may be related to Manufacturing Day. Host, Ben Nordman, from Obsidian Manufacturing led the discussion on this topic.

Process improvement is something that should remain a top priority within a company, especially in the manufacturing industry. Making process improvement a priority can be difficult as it is easy to get caught up in other areas. In a recent USA Manufacturing Hour, on Twitter, host, David Crysler from The Crysler Club, led a discussion that highlights some tips and tricks for prioritizing process improvement.

One of the most important parts of marketing is understanding your customers. One of the best ways to practice this is creating a buyer persona. In this USA Manufacturing Hour, on Twitter, host, Kelley Plats from NACL, led a discussion on some of the steps that should go into creating a buyer persona for your brand, and the importance of this practice.

AI has been a popular topic of conversation recently. Every industry, including the manufacturing industry, is asking themselves how they can use AI to their advantage. Some people are apprehensive about these advancements, but AI is taking the world by storm, and it is important be educated on how it will apply to you. In a recent chat for USA Manufacturing Hour, on Twitter, Jim Palmer from BuyDirectUSA.com led a discussion on the topic of AI.

Communication with your customers is crucial in conveying your company message. From acronyms to language translations, to content layout and more, it is easy for your message to get lost with the customer. Ensuring that you are taking the proper steps in perfecting your promotional copy will help in effectively communicating your message to your customers.  In this USA Manufacturing Hour, on Twitter, host, Nigel Packer from Pelatis Online, led a discussion on this topic.

It can be argued that the most important aspect of the delivery process is getting the product to its final destination. The process is complex and can involve multiple steps and strategies. The final stage in the delivery process is also referred to as “The Last-Mile”. In this USA Manufacturing Hour on Twitter, Host, Brett Kramer from FreightPOP, led a chat that discussed last-mile delivery. 

Manufacturing holds relevance in so many different industries. So much of our daily lives can be circled back to manufacturing in one way or another. It is important for us to keep ourselves knowledgeable about the manufacturing industry, and the best way to do that is to relate it to fun topics. One interesting way that we can look at the industry is in relation to movies.

Customer reviews and testimonials mean a lot for manufacturing companies. It is important for manufacturers to pay close attention to the reviews and testimonials your company receives, as it has a big impact on the image of your brand. In a recent USA Manufacturing hour on twitter, Host Chris Giglio from Rovere Media led a discussion on how customer reviews and testimonials.

It is important for businesses to welcome feedback from their employees/team. Getting feedback is a great opportunity for growth. Does your company have the proper set up for feedback? In a recent chat for USA Manufacturing Hour on Twitter, Host Kelley Plats from North American Coating Laboratories in Ohio, led a discussion about getting feedback from employees.