Radwell International’s Blog

Brand awareness on social media is a task that generally falls squarely into the hands of the Marketing Department in most companies. Often overlooked are employees, who can be great assets for building awareness about a brand on social media. But what are the best ways for a company to optimize employee profiles and encourage them to be company advocates while navigating some of the many pitfalls that could occur in the process?

It’s close to Thanksgiving and naturally the focus for a lot of people is on things to be thankful for. Gratitude can be practiced in all aspects of life including work life. What are some of the best ways to practice mindful gratitude in the workplace? In this USA Manufacturing Hour Twitter Chat Recap, Ruby Rusine from Social Success Marketing in California led the discussion on ways to be grateful and mindful in the workplace, even in a stressful and fast-paced environment.

Corporate social responsibility, sometimes referred to as CSR or Corporate Citizenship, is a business model that helps a company be socially accountable to itself, its stakeholders, and the public. Corporations self-regulate this business model and by practicing corporate social responsibility, companies can have a positive impact on their community, their employees and their stakeholders. Ben Nordman from Obsidian Manufacturing in Illinois led a discussion for USA Manufacturing Hour Chat on Twitter about Corporate Social responsibility and how it can have an impact.

To pique the interest of a new generation of talent and to continue to attract customers, manufacturers must think differently about how to showcase their businesses. Things like joining manufacturing associations and getting ISO certified can help manufacturing operations put their best foot forward. Adopting automation and exploring ways to navigate the new supply chain normal will also go a long way to keeping manufacturing operations fresh and current. Anything manufacturers can do to encourage the next generation of manufacturers to get interested and involved should be explored.

Every business wants to build good working relationships with current and potential customers. The goal in building these relationships is for sales conversion. With a good growth strategy, business principles can make use of customer information to begin the process of building these positive relationships. It involves establishing trust and credibility within your business community and with potential and current customers.

Defining roles in Marketing and Sales is very important to the success of a business strategy. Without clearly defined roles, Marketing and Sales can work against each other instead of forming a strong alliance that benefits a business.

Manufacturing Day is a celebration of all things manufacturing.  It is a way to highlight what your companies do to spread the word to your community, potential customers, and the next generation workforce.

When it comes to building sales and brand awareness, blogging is a great way to strengthen and promote a brand as well as drive sales and increase website traffic. Neil Hussey of Denco Lubrication Ltd in the UK led a discussion for USA Manufacturing Hour Chat on Twitter about the benefits of blogging for businesses.