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How to Shift Your Business When Surprises Happen

Surprises happen. They happen in business and they happen in life. The ability to pivot and shift quickly when the unexpected occurs is an important skill. What are some of the best ways to shift past surprises when they happen? Kirsten Austin of DCSC Inc in Missouri led a discussion for USA Manufacturing Hour on Twitter, discussing this very topic.

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Buyer Personas

Buyer personas are a very important part of understanding the ideal customer for a business. According to Nigel Packer from PelaTis Online in Wales, United Kingdom, there are important and specific ways to create buyer personas and understanding how buyer personas impact sales can help create positive results in a business. Packer hosted a recent chat for USA Manufacturing Hour on Twitter and shared some insights with participants about the benefits and impact buyer personas can have on a business.

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How First-Mile Inefficiencies Cause Last-Mile Problems for Manufacturers

To say the world is experiencing supply chain challenges is a vast understatement. From shortages to delays, the world is struggling on all sides of the supply chain. Is there any way to create a positive impact? According to Sarah Scudder from Source Day in Texas, creating efficiencies at the start of the supply chain can help with problems that can occur at the end of it for manufacturers. She was the host of a recent chat for USA Manufacturing Hour on Twitter and shared some insights with participants.

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Company Culture that Works for You

The culture of a company is an important part of who the company is and what they stand for. Generally a company’s culture develops over time from the traits of the people who work within an organization. How can company culture impact a business? In this chat for USA Manufacturing Hour on Twitter, Kelley Plats from North American Coating Laboratories in Ohio led a discussion about the impact of company culture on an organization.   

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Brand Positioning: What Is It and How Can It Help Your Business

Brand positioning is critical to business success and should be a big part of a business marketing strategy. Effective brand positioning differentiates companies from their competitors and shows their unique value which goes a long way towards attracting and retaining customers. What is brand positioning and how can it help a business? In this chat for USA Manufacturing Hour on Twitter, Rebecca Prox from DSI/Dynamic in Wisconsin led a discussion about brand positioning.

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Process Documentation: Making a Playbook for Your Business Operations

What is process documentation and how is it an asset within a business? In this chat for USA Manufacturing Hour on Twitter, Chase Bodor from Plastics Plus Technologies in California led a discussion about process documentation and the ways it can benefit a business.

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Common Mistakes on Workers' Compensation Audits

Workers’ Compensation is a type of business insurance that helps provide benefits to employees who experience a work-related injury or illness on the job. Many employers make mistakes when it comes to managing workers’ compensation for their business and especially during workers’ comp audits. In this chat for USA Manufacturing Hour on Twitter, Host, Julia Gardner from Hourly in California led a discussion about common mistakes to avoid on a workers’ compensation audit.

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Short Term and Long Term Goals: How to Identify and Track Success

Goal setting is an important part of success. In fact, goals are like a roadmap to a destination and without goals, forward movement can be directionless. Identifying the right goals is an important part of any strategy and can be effective in promoting both short- and long-term results. This is true in business but also true for life in general.

In a recent chat for USA Manufacturing Hour on Twitter, host, Pavel Stepanov from VirtuDesk led a discussion about setting effective goals for both the short and long term.

 

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Cold Email Marketing Tips

One of the best ways to generate new leads and increase sales is by using cold email marketing. This strategy is often underestimated but can be very effective for any type of business. What are some tips for effectively using cold email marketing? In a recent chat for USA Manufacturing Hour on Twitter, host, Kati McDermith from Industry Net in Illinois led a discussion about ways cold email marketing can be an effective lead and sales generation tool.

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Benefits of Advocating for Manufacturing: How to Make An Impact

It’s been said that manufacturing is the cornerstone of America. In these trying times, manufacturing has been a constant amid a chaotic economic storm. Because manufacturing is an important part of economic wellbeing, there are many benefits to advocating for it. In a recent USA Manufacturing Hour Twitter chat, host, Michael Womack from NJMEP in New Jersey, led a discussion about the benefits of advocating for manufacturing and how to make an impact.

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