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Filling the Pipeline in a Post-Pandemic World

 

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Community Building on LinkedIn

LinkedIn is a platform that can be utilized in a variety of ways. In addition to increasing brand awareness and sales, it is an excellent resource for building and cultivating a community. In a recent USA Manufacturing Hour chat on Twitter, host Ingor van Rooi, the Networking Ninja and also of We’ve Got This Admin in Canada, led a discussion about ways to build a community using LinkedIn.

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Entrepreneurial Thinking

Entrepreneurial thinking is thinking outside-the-box to bring improvements or solve problems. It is the ability to recognize opportunities and discover the best way to capitalize on them.

People who think in an entrepreneurial way see things differently. This is not always inherent. In fact, many who think in this way have developed their skills over time.

In a recent chat for USA Manufacturing Hour on Twitter, host Erin Courtenay from Earthling Interactive in Wisconsin led a discussion about entrepreneurial thinking in manufacturing.

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Customer Journey Mapping: How To Orchestrate An Amazing Customer Experience

Customer Journey Mapping is an ongoing process of mapping the steps a customer goes through in their interaction with a company. This process creates a visualization that looks like a map and includes the needs of a customer throughout the entire process with the hope of improving customer experience. In a recent Twitter chat for USA Manufacturing Hour, participants discussed this very topic, led by host, Nicole Donnelly of Donnelly Marketing Group in Virginia.

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Packaging and Sustainability

Even before the big focus on the environment, it was common for the packaging industry to get a bad rap. Using non-recyclable materials, using too many materials or using single use plastics all have a negative effect on the environment and presented the packaging industry in an unflattering light.

Packaging is so prevalent in everyday life in today’s world that it has put the focus on sustainable packaging. But what makes packaging sustainable? In a recent chat for USA Manufacturing Hour on Twitter, Nathan Dube of Industrial Packaging in Massachussetts led a discussion about sustainable packaging.

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Building Relationships That Convert to Sales

Every business wants to build good working relationships with current and potential customers. The goal in building these relationships is for sales conversion. With a good growth strategy, business principles can make use of customer information to begin the process of building these positive relationships. It involves establishing trust and credibility within your business community and with potential and current customers.

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