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Customer Journey Mapping: How To Orchestrate An Amazing Customer Experience

Customer Journey Mapping is an ongoing process of mapping the steps a customer goes through in their interaction with a company. This process creates a visualization that looks like a map and includes the needs of a customer throughout the entire process with the hope of improving customer experience. In a recent Twitter chat for USA Manufacturing Hour, participants discussed this very topic, led by host, Nicole Donnelly of Donnelly Marketing Group in Virginia.

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Packaging and Sustainability

Even before the big focus on the environment, it was common for the packaging industry to get a bad rap. Using non-recyclable materials, using too many materials or using single use plastics all have a negative effect on the environment and presented the packaging industry in an unflattering light.

Packaging is so prevalent in everyday life in today’s world that it has put the focus on sustainable packaging. But what makes packaging sustainable? In a recent chat for USA Manufacturing Hour on Twitter, Nathan Dube of Industrial Packaging in Massachussetts led a discussion about sustainable packaging.

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Building Relationships That Convert to Sales

Every business wants to build good working relationships with current and potential customers. The goal in building these relationships is for sales conversion. With a good growth strategy, business principles can make use of customer information to begin the process of building these positive relationships. It involves establishing trust and credibility within your business community and with potential and current customers.

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