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Leadership & DEI in the Manufacturing Sector

People need to be talking about diversity and leaders need the appropriate skills to insure diversity, equity and inclusion in the workplace. Having a DEI plan for an organization has to be developed as something that is both solid and sustainable and avoids common mistakes that are often made.

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How to Shift Your Business When Surprises Happen

Surprises happen. They happen in business and they happen in life. The ability to pivot and shift quickly when the unexpected occurs is an important skill. What are some of the best ways to shift past surprises when they happen? Kirsten Austin of DCSC Inc in Missouri led a discussion for USA Manufacturing Hour on Twitter, discussing this very topic.

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Company Culture that Works for You

The culture of a company is an important part of who the company is and what they stand for. Generally a company’s culture develops over time from the traits of the people who work within an organization. How can company culture impact a business? In this chat for USA Manufacturing Hour on Twitter, Kelley Plats from North American Coating Laboratories in Ohio led a discussion about the impact of company culture on an organization.   

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Short Term and Long Term Goals: How to Identify and Track Success

Goal setting is an important part of success. In fact, goals are like a roadmap to a destination and without goals, forward movement can be directionless. Identifying the right goals is an important part of any strategy and can be effective in promoting both short- and long-term results. This is true in business but also true for life in general.

In a recent chat for USA Manufacturing Hour on Twitter, host, Pavel Stepanov from VirtuDesk led a discussion about setting effective goals for both the short and long term.

 

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Cold Email Marketing Tips

One of the best ways to generate new leads and increase sales is by using cold email marketing. This strategy is often underestimated but can be very effective for any type of business. What are some tips for effectively using cold email marketing? In a recent chat for USA Manufacturing Hour on Twitter, host, Kati McDermith from Industry Net in Illinois led a discussion about ways cold email marketing can be an effective lead and sales generation tool.

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Disaster Recovery Planning for Businesses

Is a disaster recovery plan an important part of business operations? In today’s ever-changing world, any number of disasters could potentially impact a business as well as the employees who rely on that business to earn a living. When unexpected disaster strikes, understanding strategies for how and why to implement a disaster recovery plan could save a business from extended periods of downtime, negatively impacted profitability, and struggling employees.

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Optimizing Employee Social Media Profiles for Company Brand Advocacy

Brand awareness on social media is a task that generally falls squarely into the hands of the Marketing Department in most companies. Often overlooked are employees, who can be great assets for building awareness about a brand on social media. But what are the best ways for a company to optimize employee profiles and encourage them to be company advocates while navigating some of the many pitfalls that could occur in the process?

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Corporate Social Responsibility

Corporate social responsibility, sometimes referred to as CSR or Corporate Citizenship, is a business model that helps a company be socially accountable to itself, its stakeholders, and the public. Corporations self-regulate this business model and by practicing corporate social responsibility, companies can have a positive impact on their community, their employees and their stakeholders. Ben Nordman from Obsidian Manufacturing in Illinois led a discussion for USA Manufacturing Hour Chat on Twitter about Corporate Social responsibility and how it can have an impact.

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The Next Generation of Manufacturers at Work

To pique the interest of a new generation of talent and to continue to attract customers, manufacturers must think differently about how to showcase their businesses. Things like joining manufacturing associations and getting ISO certified can help manufacturing operations put their best foot forward. Adopting automation and exploring ways to navigate the new supply chain normal will also go a long way to keeping manufacturing operations fresh and current. Anything manufacturers can do to encourage the next generation of manufacturers to get interested and involved should be explored.

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Building Relationships That Convert to Sales

Every business wants to build good working relationships with current and potential customers. The goal in building these relationships is for sales conversion. With a good growth strategy, business principles can make use of customer information to begin the process of building these positive relationships. It involves establishing trust and credibility within your business community and with potential and current customers.

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