Radwell International’s Blog

One of the most important parts of marketing is understanding your customers. One of the best ways to practice this is creating a buyer persona. In this USA Manufacturing Hour, on Twitter, host, Kelley Plats from NACL, led a discussion on some of the steps that should go into creating a buyer persona for your brand, and the importance of this practice.

Brand positioning is critical to business success and should be a big part of a business marketing strategy. Effective brand positioning differentiates companies from their competitors and shows their unique value which goes a long way towards attracting and retaining customers. What is brand positioning and how can it help a business? In this chat for USA Manufacturing Hour on Twitter, Rebecca Prox from DSI/Dynamic in Wisconsin led a discussion about brand positioning.

One of the best ways to generate new leads and increase sales is by using cold email marketing. This strategy is often underestimated but can be very effective for any type of business. What are some tips for effectively using cold email marketing? In a recent chat for USA Manufacturing Hour on Twitter, host, Kati McDermith from Industry Net in Illinois led a discussion about ways cold email marketing can be an effective lead and sales generation tool.

As marketing procedures progress over the years, businesses have started to transfer away from digital ads and popups, due to sensory overload from the shear number of ads seen on the internet today. Since these ads are no longer reaching their target audiences, businesses have started creating videos with real, authentic and helpful content. Marketers have found that a video presence is a versatile and extremely shareable medium to reach their audiences.