One of the most important parts of marketing is understanding your customers. One of the best ways to practice this is creating a buyer persona. In this USA Manufacturing Hour, on Twitter, host, Kelley Plats from NACL, led a discussion on some of the steps that should go into creating a buyer persona for your brand, and the importance of this practice.
Read MoreEffective case studies can get a company noticed. Strong Case studies tell a unique story, focus on the benefits to a consumer and/or illustrate specific solutions that a company can provide. These points are all excellent reasons for adding case studies into a business marketing plan. In a recent chat for USA Manufacturing Hour on Twitter, Host, Paul Kiesche from Aviate Creative in New Jersey led a discussion about how incorporating well-constructed case studies into your marketing/sales efforts can connect the dots for a potential buyer using valuable real-world context.
Social Media can be a great tool for not only connecting with existing customers, but for finding leads as well. LinkedIn, as a social media platform, is focused on business. When utilized effectively, LinkedIn is an excellent tool to spur leads and, in turn, revenue growth for any type of business including manufacturing.
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