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Collaborative Marketing: Having Fun and Getting the Message Across

When marketing is at its best, creative people get together and create interesting, attention-grabbing content. Sometimes it's two people chatting. Sometimes it's a formal meeting of creative people. Regardless of who it is, inevitably it becomes interesting. As the thoughts flow from creative person to creative person, things tend to emerge that give flight to ideas and allow for expression in an unusual and sometimes powerful way. Other times it’s just fun and makes us laugh as we develop concepts and throw around puns. And usually it’s a little bit of everything mixed together. When it works, you definitely can feel it.

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Meet the Team-Mike Shaw (Radwell-Canada)

This week’s Meet The Team Employee being featured is Mike Shaw, Driver/Facilities at Radwell-Canada.

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RadStar-Coral Eardley (Radwell-UK)

This week’s RadStar is Coral Eardley, a Warehouse Receiver at Radwell-United Kingdom.

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Social Media and Industrial Automation Becoming Friends

Social Media has taken the world by storm over the last decade and only recently have businesses begun to utilize it to connect with their customers in more than a “here’s our product” sort of way. Customers, especially the younger generations, want to feel like they are part of something, not just buying a product. This is where social media becomes a significant tool for marketing. If done correctly, it connects your followers to the spirit of your company. They connect with your company and feel like they are part of something more.

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