Radwell International’s Blog

In recent years, influencer marketing has been taking off. As a newer form of marketing, it is important that manufacturers use influencer marketing as a part of their strategy. In a recent USA Manufacturing Hour on Twitter, host, Chris Giglio from Rovere Media, led a discussion on this topic.

One of the most important parts of marketing is understanding your customers. One of the best ways to practice this is creating a buyer persona. In this USA Manufacturing Hour, on Twitter, host, Kelley Plats from NACL, led a discussion on some of the steps that should go into creating a buyer persona for your brand, and the importance of this practice.

Rebranding is complicated. Because manufacturing has many layers, with longer lead times and larger inventories to manage, there are a lot more things to consider when planning and executing a rebrand.

Buyer personas are a very important part of understanding the ideal customer for a business. According to Nigel Packer from PelaTis Online in Wales, United Kingdom, there are important and specific ways to create buyer personas and understanding how buyer personas impact sales can help create positive results in a business. Packer hosted a recent chat for USA Manufacturing Hour on Twitter and shared some insights with participants about the benefits and impact buyer personas can have on a business.

One of the best ways to generate new leads and increase sales is by using cold email marketing. This strategy is often underestimated but can be very effective for any type of business. What are some tips for effectively using cold email marketing? In a recent chat for USA Manufacturing Hour on Twitter, host, Kati McDermith from Industry Net in Illinois led a discussion about ways cold email marketing can be an effective lead and sales generation tool.

As marketing procedures progress over the years, businesses have started to transfer away from digital ads and popups, due to sensory overload from the shear number of ads seen on the internet today. Since these ads are no longer reaching their target audiences, businesses have started creating videos with real, authentic and helpful content. Marketers have found that a video presence is a versatile and extremely shareable medium to reach their audiences.

Defining roles in Marketing and Sales is very important to the success of a business strategy. Without clearly defined roles, Marketing and Sales can work against each other instead of forming a strong alliance that benefits a business.

When marketing is at its best, creative people get together and create interesting, attention-grabbing content. Sometimes it's two people chatting. Sometimes it's a formal meeting of creative people. Regardless of who it is, inevitably it becomes interesting. As the thoughts flow from creative person to creative person, things tend to emerge that give flight to ideas and allow for expression in an unusual and sometimes powerful way. Other times it’s just fun and makes us laugh as we develop concepts and throw around puns. And usually it’s a little bit of everything mixed together. When it works, you definitely can feel it.