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Collaborative Marketing: Having Fun and Getting the Message Across

When marketing is at its best, creative people get together and create interesting, attention-grabbing content. Sometimes it's two people chatting. Sometimes it's a formal meeting of creative people. Regardless of who it is, inevitably it becomes interesting. As the thoughts flow from creative person to creative person, things tend to emerge that give flight to ideas and allow for expression in an unusual and sometimes powerful way. Other times it’s just fun and makes us laugh as we develop concepts and throw around puns. And usually it’s a little bit of everything mixed together. When it works, you definitely can feel it.

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Radwell in Latin America

Radwell in Latin America

People may not realize that Radwell International has a dedicated Latin American division to support our customers. This division consists of a specialized Bilingual Customer Focused Team which handles and secures the quality and timely delivery of products. In addition, we have an inside/outside sales department, tasked with building relationships and meeting with customers to satisfy their product needs. Finally, we have a Bilingual Marketing Assistant, who coordinates tradeshows and supports sales efforts.

Today, Radwell sells industrial electronic products to 18 Latin American countries and we are hoping to add one more country to the list, as we witness the United States rebuild diplomatic relations with Cuba. Each year, we try to participate in at least two major tradeshows in Latin America. Some of the main benefits of attending these tradeshows are the opportunities to meet with existing and new customers in one place. In addition, tradeshows allow Radwell to make different strategies and competitive agreements.

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