Social Media has taken the world by storm over the last decade and only recently have businesses begun to utilize it to connect with their customers in more than a “here’s our product” sort of way. Customers, especially the younger generations, want to feel like they are part of something, not just buying a product. This is where social media becomes a significant tool for marketing. If done correctly, it connects your followers to the spirit of your company. They connect with your company and feel like they are part of something more.
Here at Radwell, we took a big leap into social media five years ago. It went from a quick post on Facebook, to becoming one of our marketing pillars.