Radwell International’s Blog

Sales is a big part of a company’s success, in manufacturing, and across many other industries. Having proper prospecting, cold calling, and appointment setting strategies is crucial to the success of a sales team. In a recent chat for USA Manufacturing Hour on Twitter, Co-hosts Cherise Kennerly from SalesLeads and Katie McDermith, The Manufacturing Hype Girl, from MNI, led a discussion on Prospecting and Lead Generation Best Practices.

Social Media can be a great tool for not only connecting with existing customers, but for finding leads as well. LinkedIn, as a social media platform, is focused on business. When utilized effectively, LinkedIn is an excellent tool to spur leads and, in turn, revenue growth for any type of business including manufacturing.