Manufacturers Have an Iceberg Problem: Customers Are in The Dark
The Iceberg Problem is common for manufacturers. It states that in many cases only a very small amount of information is available or known about a situation or phenomenon. The bulk of data is either unavailable or hidden. The principle gets its name from the fact that only about 2/10th of an iceberg’s mass is seen outside while about 8/10th of it is unseen and under water. When it comes to customers, it’s important to help them understand that there is more to a process than the minimal amount they see. How can manufacturers help customers see the full picture? In a recent chat for USA Manufacturing Hour on Twitter, , Chase Bodor from Plastic Plus Technology in California, led a discussion about how to help customers see beyond the tip of the iceberg.
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