Radwell International’s Blog

Buyer personas are a very important part of understanding the ideal customer for a business. According to Nigel Packer from PelaTis Online in Wales, United Kingdom, there are important and specific ways to create buyer personas and understanding how buyer personas impact sales can help create positive results in a business. Packer hosted a recent chat for USA Manufacturing Hour on Twitter and shared some insights with participants about the benefits and impact buyer personas can have on a business.

To say the world is experiencing supply chain challenges is a vast understatement. From shortages to delays, the world is struggling on all sides of the supply chain. Is there any way to create a positive impact? According to Sarah Scudder from Source Day in Texas, creating efficiencies at the start of the supply chain can help with problems that can occur at the end of it for manufacturers. She was the host of a recent chat for USA Manufacturing Hour on Twitter and shared some insights with participants.

Manufacturers have found increasing the use of technology in their plants to be effective and beneficial to their operations. Three operational areas that have reaped the most benefits are profitability, efficiency, and employee safety.

Manufacturing technology can be defined as techniques and processes designed to improve manufacturing quality, productivity, and practices including worker training. This includes automated processes. Some examples of this are robotics, 3D printing, cloud computing, and more.

How does technology help in manufacturing?

The culture of a company is an important part of who the company is and what they stand for. Generally a company’s culture develops over time from the traits of the people who work within an organization. How can company culture impact a business? In this chat for USA Manufacturing Hour on Twitter, Kelley Plats from North American Coating Laboratories in Ohio led a discussion about the impact of company culture on an organization.   

Brand positioning is critical to business success and should be a big part of a business marketing strategy. Effective brand positioning differentiates companies from their competitors and shows their unique value which goes a long way towards attracting and retaining customers. What is brand positioning and how can it help a business? In this chat for USA Manufacturing Hour on Twitter, Rebecca Prox from DSI/Dynamic in Wisconsin led a discussion about brand positioning.

Advancements in technology for the manufacturing sector have improved every industry in the marketplace. Major innovations continue to create improvements in the productivity and sustainability of entire production processes. These innovations include process automation, additive manufacturing, and the inclusion of artificial intelligence. With the struggles of the COVID-19 pandemic, manufacturers are searching for ways to maintain productivity with reduced manpower. With that in mind, businesses are wondering what the future of manufacturing technology is.

What is process documentation and how is it an asset within a business? In this chat for USA Manufacturing Hour on Twitter, Chase Bodor from Plastics Plus Technologies in California led a discussion about process documentation and the ways it can benefit a business.

Workers’ Compensation is a type of business insurance that helps provide benefits to employees who experience a work-related injury or illness on the job. Many employers make mistakes when it comes to managing workers’ compensation for their business and especially during workers’ comp audits. In this chat for USA Manufacturing Hour on Twitter, Host, Julia Gardner from Hourly in California led a discussion about common mistakes to avoid on a workers’ compensation audit.

The COVID-19 outbreak was a game changer and a wake-up call for many industries, including manufacturing.

Goal setting is an important part of success. In fact, goals are like a roadmap to a destination and without goals, forward movement can be directionless. Identifying the right goals is an important part of any strategy and can be effective in promoting both short- and long-term results. This is true in business but also true for life in general.

In a recent chat for USA Manufacturing Hour on Twitter, host, Pavel Stepanov from VirtuDesk led a discussion about setting effective goals for both the short and long term.