Optimizing Employee Social Media Profiles for Company Brand Advocacy

Brand awareness on social media is a task that generally falls squarely into the hands of the Marketing Department in most companies. Often overlooked are employees, who can be great assets for building awareness about a brand on social media. But what are the best ways for a company to optimize employee profiles and encourage them to be company advocates while navigating some of the many pitfalls that could occur in the process?

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How A Video Presence Can Showcase your Operation

As marketing procedures progress over the years, businesses have started to transfer away from digital ads and popups, due to sensory overload from the shear number of ads seen on the internet today. Since these ads are no longer reaching their target audiences, businesses have started creating videos with real, authentic and helpful content. Marketers have found that a video presence is a versatile and extremely shareable medium to reach their audiences.

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Mindful Gratitude

It’s close to Thanksgiving and naturally the focus for a lot of people is on things to be thankful for. Gratitude can be practiced in all aspects of life including work life. What are some of the best ways to practice mindful gratitude in the workplace? In this USA Manufacturing Hour Twitter Chat Recap, Ruby Rusine from Social Success Marketing in California led the discussion on ways to be grateful and mindful in the workplace, even in a stressful and fast-paced environment.

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Supply Chain Risk Management:  Five Strategies for Manufacturers

Supply chains are an intricate structure. There are many critical factors that go into a successful supply chain. Due to this, risks run high. In the event that one area runs into an issue, there are ramifications for the entire supply chain. The possibility of challenges is more likely than one might think. Problems can stem out of anything from machine down situations, to cyber attacks, to unforeseen weather patterns. Strategizing, and having proactive solutions will help in the case of a disruption.

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Corporate Social Responsibility

Corporate social responsibility, sometimes referred to as CSR or Corporate Citizenship, is a business model that helps a company be socially accountable to itself, its stakeholders, and the public. Corporations self-regulate this business model and by practicing corporate social responsibility, companies can have a positive impact on their community, their employees and their stakeholders. Ben Nordman from Obsidian Manufacturing in Illinois led a discussion for USA Manufacturing Hour Chat on Twitter about Corporate Social responsibility and how it can have an impact.

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Use of LinkedIn for Lead Generation and Revenue Growth

Social Media can be a great tool for not only connecting with existing customers, but for finding leads as well. LinkedIn, as a social media platform, is focused on business. When utilized effectively, LinkedIn is an excellent tool to spur leads and, in turn, revenue growth for any type of business including manufacturing.

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Four Tips to Get Your Process Manufacturing Facility Off the Ground

Facilities that support process operations produce some of the most expensive and complex buildings in the world. And they run the gamut: “Process operations” can range from baking desserts such as cakes to processing raw meat for grocery operations, to manufacturing parts and components for U.S. Navy submarines.

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Six Pain Points for Manufacturers (and How to Fix Them)

Manufacturers often experience pain points as they navigate operations. There are many concerns and challenges that are experienced by people working in manufacturing. What can be done to alleviate these struggles? MAGNET recently interviewed 33 Northeast Ohio manufacturers about their pain points and unmet needs. Gina Tabasso of MAGNET in Ohio led a discussion for USA Manufacturing Hour Chat on Twitter and shared the top 6 points from those interviews with chat participants.

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Unlikely Cybersecurity Targets Are A Myth

 

The Colonial Pipeline, Iranian Centrifuges, large financial companies and large companies in general, big cities – these are the notable targets of cyber attackers. Seen within this context, it is easy to assume your company is an unlikely target for a cyberattack and therefore, does not need to be stringent about protecting your manufacturing systems. Let us explode this myth.

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Navigating Generational Work Styles

When it comes to a workplace environment, nothing can be more challenging than navigating differences in generational work styles. With the silver tsunami prevalent in manufacturing, the need to encourage a younger generation of employees to pursue a career in manufacturing is critical. Yet, working together productively is key and generations don’t always speak the same language when it comes to co-existing in the workplace. Erin Courtenay from Earthling Interactive in Wisconsin led a discussion in USA Manufacturing Hour Chat on Twitter about this topic. 

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