Methods for Making Effective Industrial Case Studies

Effective case studies can get a company noticed. Strong Case studies tell a unique story, focus on the benefits to a consumer and/or illustrate specific solutions that a company can provide. These points are all excellent reasons for adding case studies into a business marketing plan. In a recent chat for USA Manufacturing Hour on Twitter, Host, Paul Kiesche from Aviate Creative in New Jersey led a discussion about how incorporating well-constructed case studies into your marketing/sales efforts can connect the dots for a potential buyer using valuable real-world context.  

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How to Shift Your Business When Surprises Happen

Surprises happen. They happen in business and they happen in life. The ability to pivot and shift quickly when the unexpected occurs is an important skill. What are some of the best ways to shift past surprises when they happen? Kirsten Austin of DCSC Inc in Missouri led a discussion for USA Manufacturing Hour on Twitter, discussing this very topic.

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Does Government Have A Role in Manufacturing?

Ever since its emergence in the early 1800s, the manufacturing industry has faced numerous setbacks coupled with a highly evolving global industry. The manufacturing industry has been able to thrive despite these setbacks, although with the increase of federal and state regulations over time, the growth of the industry has certainly plateaued. Manufacturers understand that regulations ensure safe and healthy work environments, but does the complexity of regulations add an unnecessary burden to manufacturing operations?

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Buyer Personas

Buyer personas are a very important part of understanding the ideal customer for a business. According to Nigel Packer from PelaTis Online in Wales, United Kingdom, there are important and specific ways to create buyer personas and understanding how buyer personas impact sales can help create positive results in a business. Packer hosted a recent chat for USA Manufacturing Hour on Twitter and shared some insights with participants about the benefits and impact buyer personas can have on a business.

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How First-Mile Inefficiencies Cause Last-Mile Problems for Manufacturers

To say the world is experiencing supply chain challenges is a vast understatement. From shortages to delays, the world is struggling on all sides of the supply chain. Is there any way to create a positive impact? According to Sarah Scudder from Source Day in Texas, creating efficiencies at the start of the supply chain can help with problems that can occur at the end of it for manufacturers. She was the host of a recent chat for USA Manufacturing Hour on Twitter and shared some insights with participants.

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How Technology Benefits  Manufacturing Plant Operations

Manufacturers have found increasing the use of technology in their plants to be effective and beneficial to their operations. Three operational areas that have reaped the most benefits are profitability, efficiency, and employee safety.

Manufacturing technology can be defined as techniques and processes designed to improve manufacturing quality, productivity, and practices including worker training. This includes automated processes. Some examples of this are robotics, 3D printing, cloud computing, and more.

How does technology help in manufacturing?

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Company Culture that Works for You

The culture of a company is an important part of who the company is and what they stand for. Generally a company’s culture develops over time from the traits of the people who work within an organization. How can company culture impact a business? In this chat for USA Manufacturing Hour on Twitter, Kelley Plats from North American Coating Laboratories in Ohio led a discussion about the impact of company culture on an organization.   

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Brand Positioning: What Is It and How Can It Help Your Business

Brand positioning is critical to business success and should be a big part of a business marketing strategy. Effective brand positioning differentiates companies from their competitors and shows their unique value which goes a long way towards attracting and retaining customers. What is brand positioning and how can it help a business? In this chat for USA Manufacturing Hour on Twitter, Rebecca Prox from DSI/Dynamic in Wisconsin led a discussion about brand positioning.

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A Look at Manufacturing Technologies

Advancements in technology for the manufacturing sector have improved every industry in the marketplace. Major innovations continue to create improvements in the productivity and sustainability of entire production processes. These innovations include process automation, additive manufacturing, and the inclusion of artificial intelligence. With the struggles of the COVID-19 pandemic, manufacturers are searching for ways to maintain productivity with reduced manpower. With that in mind, businesses are wondering what the future of manufacturing technology is.

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Process Documentation: Making a Playbook for Your Business Operations

What is process documentation and how is it an asset within a business? In this chat for USA Manufacturing Hour on Twitter, Chase Bodor from Plastics Plus Technologies in California led a discussion about process documentation and the ways it can benefit a business.

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