Four Reasons Manufacturers Need A Responsive Website

There was a time when most websites weren’t created with mobile device accessibility in mind, which meant folks who did mobile searches viewed them from phones had to wade through lots of scrolling or tapping around to read text elements and navigate menus.

However, the internet use and search landscape has changed rapidly as the development of technology is becoming more and more advanced.

With the rise of mobile devices, the web has become more important than ever before. People are accessing the internet on their smartphones and tablets at an increasing rate. They use it to purchase a product, read a blog or look for a service.

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Holistic Facilities Management: How to Combine People, Buildings, Processes and Technology

Relevance and scope of facility management are growing all over the world. In the UK alone, this market has reached USD 40.41 billion in 2020 and is expected to move to USD 81.49 billion by 2026.

Facility management has moved past being just a method of managing physical structures.  The companies find it difficult to maximize the potential of good facility managers. So, what does facility management entail exactly and what are its functions?

Let’s look at how a holistic management process can empower FMs to deliver. That means taking a closer look at the four major aspects  of facilities management:

people, buildings, processes,  and technology.

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How PR Can Support Business Objectives

Can Public Relations support business objectives? That is the question that was answered in a recent chat for USA Manufacturing Hour on Twitter. Host, Dana Engelbert, a freelance PR and content developer focused on small- to medium-sized businesses led a discussion about how PR can not only support but also enhance business objectives.

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Overcoming Hiring Challenges

It’s a tough time for hiring and retaining employees. So many factors contribute to this but at the end of the day, positions need to be filled and it has been a struggle for a lot of employers to keep up with turnover and an ever present need to find the right candidates. In a recent Twitter chat for USA Manufacturing Hour, participants discussed this very topic, led by host, Tami Matthews and Ruth Johnson from Lane Supply in Colorado.

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Robotics and Humans: Manufacturing Safety Practices on the Plant Floor

Using robots in manufacturing has grown exponentially over the last few years, with many manufacturers now using them to perform tasks that were previously done by human workers. The introduction of these robotic applications into the workplace presents unique safety challenges for both employers and employees.

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Humor in Business, Seriously

According to authors Jennifer Aaker and Naomi Bagdonas, humor is serious business. It builds bonds, defuses tension, boosts innovation, and bolsters resilience through hard times.

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Methods for Making Effective Industrial Case Studies

Effective case studies can get a company noticed. Strong Case studies tell a unique story, focus on the benefits to a consumer and/or illustrate specific solutions that a company can provide. These points are all excellent reasons for adding case studies into a business marketing plan. In a recent chat for USA Manufacturing Hour on Twitter, Host, Paul Kiesche from Aviate Creative in New Jersey led a discussion about how incorporating well-constructed case studies into your marketing/sales efforts can connect the dots for a potential buyer using valuable real-world context.  

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How to Shift Your Business When Surprises Happen

Surprises happen. They happen in business and they happen in life. The ability to pivot and shift quickly when the unexpected occurs is an important skill. What are some of the best ways to shift past surprises when they happen? Kirsten Austin of DCSC Inc in Missouri led a discussion for USA Manufacturing Hour on Twitter, discussing this very topic.

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Does Government Have A Role in Manufacturing?

Ever since its emergence in the early 1800s, the manufacturing industry has faced numerous setbacks coupled with a highly evolving global industry. The manufacturing industry has been able to thrive despite these setbacks, although with the increase of federal and state regulations over time, the growth of the industry has certainly plateaued. Manufacturers understand that regulations ensure safe and healthy work environments, but does the complexity of regulations add an unnecessary burden to manufacturing operations?

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Buyer Personas

Buyer personas are a very important part of understanding the ideal customer for a business. According to Nigel Packer from PelaTis Online in Wales, United Kingdom, there are important and specific ways to create buyer personas and understanding how buyer personas impact sales can help create positive results in a business. Packer hosted a recent chat for USA Manufacturing Hour on Twitter and shared some insights with participants about the benefits and impact buyer personas can have on a business.

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