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The Language of the Customer: The Use of Jargon and Language in Promotional Copy

Communication with your customers is crucial in conveying your company message. From acronyms to language translations, to content layout and more, it is easy for your message to get lost with the customer. Ensuring that you are taking the proper steps in perfecting your promotional copy will help in effectively communicating your message to your customers.  In this USA Manufacturing Hour, on Twitter, host, Nigel Packer from Pelatis Online, led a discussion on this topic.

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The Last Mile - How Last-Mile Delivery is Evolving and How to Stay Ahead

It can be argued that the most important aspect of the delivery process is getting the product to its final destination. The process is complex and can involve multiple steps and strategies. The final stage in the delivery process is also referred to as “The Last-Mile”. In this USA Manufacturing Hour on Twitter, Host, Brett Kramer from FreightPOP, led a chat that discussed last-mile delivery. 

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Fiction to Reality: Unveiling Manufacturing Inspired by the Transformers Movie

Manufacturing holds relevance in so many different industries. So much of our daily lives can be circled back to manufacturing in one way or another. It is important for us to keep ourselves knowledgeable about the manufacturing industry, and the best way to do that is to relate it to fun topics. One interesting way that we can look at the industry is in relation to movies.

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Improving Service through the Sales Experience

The sales experience means a lot to customers. It is important for companies to understand the impact of the sales experience and continuously make improvements to the sales process to maximize its benefits.

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Getting Feedback from Your Team

It is important for businesses to welcome feedback from their employees/team. Getting feedback is a great opportunity for growth. Does your company have the proper set up for feedback? In a recent chat for USA Manufacturing Hour on Twitter, Host Kelley Plats from North American Coating Laboratories in Ohio, led a discussion about getting feedback from employees.

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FASTENating Fastener Facts

Let’s talk about the vast field of fasteners. In a recent chat for USA Manufacturing Hour on Twitter, hosts Jason and Missy Moorefield, coworkers & spouses at Southern Fasteners and Supply a fastener distributor Headquartered in North Carolina, led a discussion on some of the most commonly used fasteners.

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The Power of Empowerment: Cultivating a Productive Culture

What is empowerment and how does it cultivate a productive culture?

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Quiet Quitting

Quiet quitting is basically doing the minimum requirements at a job. In the early 2020s quiet quitting emerged as a much-publicized trend in the US and elsewhere. There were a variety of factors in the workplace that influenced the trend. But some have questioned whether it’s even a new phenomenon. 

In a recent chat for USA Manufacturing Hour on Twitter, host Julie Gardner from Hourly – Insurance & Payroll in California led a discussion about quiet quitting and how to navigate some of the root causes in the workplace.

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Manufacturers Have an Iceberg Problem: Customers Are in The Dark

The Iceberg Problem is common for manufacturers. It states that in many cases only a very small amount of information is available or known about a situation or phenomenon. The bulk of data is either unavailable or hidden. The principle gets its name from the fact that only about 2/10th of an iceberg’s mass is seen outside while about 8/10th of it is unseen and under water. When it comes to customers, it’s important to help them understand that there is more to a process than the minimal amount they see. How can manufacturers help customers see the full picture? In a recent chat for USA Manufacturing Hour on Twitter, , Chase Bodor from Plastic Plus Technology in California, led a discussion about how to help customers see beyond the tip of the iceberg.

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Introduction to the Theory of Constraints

Constraints are a big part of the manufacturing industry. They are almost inevitable at times. The key to dealing with this is planning. In order to lessen the effects of constraints on your operation, it is crucial to know how to identify both your internal and external constraints and have the proper strategies to handle them effectively. In a recent chat for USA Manufacturing Hour on Twitter, host, Dr Lisa Lang from www.ScienceofBusiness.com led a discussion on the Theory of Constraints.

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