Radwell International’s Blog

Can Public Relations support business objectives? That is the question that was answered in a recent chat for USA Manufacturing Hour on Twitter. Host, Dana Engelbert, a freelance PR and content developer focused on small- to medium-sized businesses led a discussion about how PR can not only support but also enhance business objectives.

It’s a tough time for hiring and retaining employees. So many factors contribute to this but at the end of the day, positions need to be filled and it has been a struggle for a lot of employers to keep up with turnover and an ever present need to find the right candidates. In a recent Twitter chat for USA Manufacturing Hour, participants discussed this very topic, led by host, Tami Matthews and Ruth Johnson from Lane Supply in Colorado.

Buyer personas are a very important part of understanding the ideal customer for a business. According to Nigel Packer from PelaTis Online in Wales, United Kingdom, there are important and specific ways to create buyer personas and understanding how buyer personas impact sales can help create positive results in a business. Packer hosted a recent chat for USA Manufacturing Hour on Twitter and shared some insights with participants about the benefits and impact buyer personas can have on a business.

Brand positioning is critical to business success and should be a big part of a business marketing strategy. Effective brand positioning differentiates companies from their competitors and shows their unique value which goes a long way towards attracting and retaining customers. What is brand positioning and how can it help a business? In this chat for USA Manufacturing Hour on Twitter, Rebecca Prox from DSI/Dynamic in Wisconsin led a discussion about brand positioning.

What is process documentation and how is it an asset within a business? In this chat for USA Manufacturing Hour on Twitter, Chase Bodor from Plastics Plus Technologies in California led a discussion about process documentation and the ways it can benefit a business.

Workers’ Compensation is a type of business insurance that helps provide benefits to employees who experience a work-related injury or illness on the job. Many employers make mistakes when it comes to managing workers’ compensation for their business and especially during workers’ comp audits. In this chat for USA Manufacturing Hour on Twitter, Host, Julia Gardner from Hourly in California led a discussion about common mistakes to avoid on a workers’ compensation audit.

It’s been said that manufacturing is the cornerstone of America. In these trying times, manufacturing has been a constant amid a chaotic economic storm. Because manufacturing is an important part of economic wellbeing, there are many benefits to advocating for it. In a recent USA Manufacturing Hour Twitter chat, host, Michael Womack from NJMEP in New Jersey, led a discussion about the benefits of advocating for manufacturing and how to make an impact.

It’s close to Thanksgiving and naturally the focus for a lot of people is on things to be thankful for. Gratitude can be practiced in all aspects of life including work life. What are some of the best ways to practice mindful gratitude in the workplace? In this USA Manufacturing Hour Twitter Chat Recap, Ruby Rusine from Social Success Marketing in California led the discussion on ways to be grateful and mindful in the workplace, even in a stressful and fast-paced environment.

Manufacturing Day is a celebration of all things manufacturing.  It is a way to highlight what your companies do to spread the word to your community, potential customers, and the next generation workforce.

When it comes to building sales and brand awareness, blogging is a great way to strengthen and promote a brand as well as drive sales and increase website traffic. Neil Hussey of Denco Lubrication Ltd in the UK led a discussion for USA Manufacturing Hour Chat on Twitter about the benefits of blogging for businesses.