Julie Basello

Julie Basello is a Marketing Specialist, responsible for Photography, Videography and Social Media for Radwell International. She also writes, edits and curates Radical Automation, Radwell International's blog.

RECENT POSTS

Six Pain Points for Manufacturers (and How to Fix Them)

Manufacturers often experience pain points as they navigate operations. There are many concerns and challenges that are experienced by people working in manufacturing. What can be done to alleviate these struggles? MAGNET recently interviewed 33 Northeast Ohio manufacturers about their pain points and unmet needs. Gina Tabasso of MAGNET in Ohio led a discussion for USA Manufacturing Hour Chat on Twitter and shared the top 6 points from those interviews with chat participants.

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Navigating Generational Work Styles

When it comes to a workplace environment, nothing can be more challenging than navigating differences in generational work styles. With the silver tsunami prevalent in manufacturing, the need to encourage a younger generation of employees to pursue a career in manufacturing is critical. Yet, working together productively is key and generations don’t always speak the same language when it comes to co-existing in the workplace. Erin Courtenay from Earthling Interactive in Wisconsin led a discussion in USA Manufacturing Hour Chat on Twitter about this topic. 

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Digitally Transforming Your Supply Chain

In today’s fast-paced and supply chain-challenged world, manufacturers are trying to create efficiencies in their processes wherever possible. One way of creating more efficiency is by digitally transforming supply chains. During USA Manufacturing Hour Twitter Chat, hosts Jon Freeman, Strategic Partnerships Manager and Justin Dickson, Chief Revenue Officer at FreightPOP in California, led a discussion about this timely and important topic for manufacturers worldwide.

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The Next Generation of Manufacturers at Work

To pique the interest of a new generation of talent and to continue to attract customers, manufacturers must think differently about how to showcase their businesses. Things like joining manufacturing associations and getting ISO certified can help manufacturing operations put their best foot forward. Adopting automation and exploring ways to navigate the new supply chain normal will also go a long way to keeping manufacturing operations fresh and current. Anything manufacturers can do to encourage the next generation of manufacturers to get interested and involved should be explored.

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Building Relationships That Convert to Sales

Every business wants to build good working relationships with current and potential customers. The goal in building these relationships is for sales conversion. With a good growth strategy, business principles can make use of customer information to begin the process of building these positive relationships. It involves establishing trust and credibility within your business community and with potential and current customers.

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Strengthening Alignment by Defined Roles in Marketing and Sales

Defining roles in Marketing and Sales is very important to the success of a business strategy. Without clearly defined roles, Marketing and Sales can work against each other instead of forming a strong alliance that benefits a business.

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Tips for Manufacturing Day

Manufacturing Day is a celebration of all things manufacturing.  It is a way to highlight what your companies do to spread the word to your community, potential customers, and the next generation workforce.

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Returning to Work: Ways to Improve Workplace Reconnection and Safety

After allowing employees to work from home due to COVID-19 global pandemic safety concerns, many employers are now asking employees to return to the office. Some companies are adopting a hybrid approach while others are asking everyone to work back in an office environment full time. For many,  this is a massive adjustment. From integrating back into an office with co-workers to safety concerns, many employees are concerned about a return back to the office.

Felix Nater, the head of Nater Associates in North Carolina, led a discussion for USA Manufacturing Hour Chat on Twitter, discussing some of the ways to improve safety and workplace reconnection. Nater is the head of Nater Associates, an independent security management consulting firm that mentors leaders & trains workforces on how best to mitigate the threat of workplace violence, and the employer against the threat of civil liability through high-level advice; assistance. More information about the firm is available at www.naterassociates.com.

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Blogging for Sales and Brand Awareness

When it comes to building sales and brand awareness, blogging is a great way to strengthen and promote a brand as well as drive sales and increase website traffic. Neil Hussey of Denco Lubrication Ltd in the UK led a discussion for USA Manufacturing Hour Chat on Twitter about the benefits of blogging for businesses.

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Artificial Intelligence in the Warehouse

Artificial intelligence can have a great impact on the modern warehouse in terms of safety, productivity, and accuracy. What is artificial intelligence and where does it fit in a warehouse environment? The definition of artificial intelligence, according to IBM, is “a field, which combines computer science and robust datasets, to enable problem-solving. It also encompasses sub-fields of machine learning and deep learning, which are frequently mentioned in conjunction with artificial intelligence. These disciplines are comprised of AI algorithms which seek to create expert systems which make predictions or classifications based on input data.” Ideally, AI is comprised of systems that think and act rationally.

 

Here are a few of the many AI functions that can have a positive effect on warehouse operations:

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