According to authors Jennifer Aaker and Naomi Bagdonas, humor is serious business. It builds bonds, defuses tension, boosts innovation, and bolsters resilience through hard times.

Effective case studies can get a company noticed. Strong Case studies tell a unique story, focus on the benefits to a consumer and/or illustrate specific solutions that a company can provide. These points are all excellent reasons for adding case studies into a business marketing plan. In a recent chat for USA Manufacturing Hour on Twitter, Host, Paul Kiesche from Aviate Creative in New Jersey led a discussion about how incorporating well-constructed case studies into your marketing/sales efforts can connect the dots for a potential buyer using valuable real-world context.  

Surprises happen. They happen in business and they happen in life. The ability to pivot and shift quickly when the unexpected occurs is an important skill. What are some of the best ways to shift past surprises when they happen? Kirsten Austin of DCSC Inc in Missouri led a discussion for USA Manufacturing Hour on Twitter, discussing this very topic.

Buyer personas are a very important part of understanding the ideal customer for a business. According to Nigel Packer from PelaTis Online in Wales, United Kingdom, there are important and specific ways to create buyer personas and understanding how buyer personas impact sales can help create positive results in a business. Packer hosted a recent chat for USA Manufacturing Hour on Twitter and shared some insights with participants about the benefits and impact buyer personas can have on a business.

To say the world is experiencing supply chain challenges is a vast understatement. From shortages to delays, the world is struggling on all sides of the supply chain. Is there any way to create a positive impact? According to Sarah Scudder from Source Day in Texas, creating efficiencies at the start of the supply chain can help with problems that can occur at the end of it for manufacturers. She was the host of a recent chat for USA Manufacturing Hour on Twitter and shared some insights with participants.

The culture of a company is an important part of who the company is and what they stand for. Generally a company’s culture develops over time from the traits of the people who work within an organization. How can company culture impact a business? In this chat for USA Manufacturing Hour on Twitter, Kelley Plats from North American Coating Laboratories in Ohio led a discussion about the impact of company culture on an organization.   

Brand positioning is critical to business success and should be a big part of a business marketing strategy. Effective brand positioning differentiates companies from their competitors and shows their unique value which goes a long way towards attracting and retaining customers. What is brand positioning and how can it help a business? In this chat for USA Manufacturing Hour on Twitter, Rebecca Prox from DSI/Dynamic in Wisconsin led a discussion about brand positioning.

What is process documentation and how is it an asset within a business? In this chat for USA Manufacturing Hour on Twitter, Chase Bodor from Plastics Plus Technologies in California led a discussion about process documentation and the ways it can benefit a business.

Workers’ Compensation is a type of business insurance that helps provide benefits to employees who experience a work-related injury or illness on the job. Many employers make mistakes when it comes to managing workers’ compensation for their business and especially during workers’ comp audits. In this chat for USA Manufacturing Hour on Twitter, Host, Julia Gardner from Hourly in California led a discussion about common mistakes to avoid on a workers’ compensation audit.

The COVID-19 outbreak was a game changer and a wake-up call for many industries, including manufacturing.