Radical Automation: Insights from The Global Leader for Industrial Automation Services

8 Questions with Markus Schmidt, Swisslog's President of WDS Americas

Feb 8, 2017 10:33:11 AM / by Julie Basello posted in Behind the Scenes at Radwell International, Industrial automationPLC; Programmable Logic Contr, Radwell Service Offerings, Tips from the Warehouse, Material Handling Automation, Conversion to Automated Material Handling, Autostore, Interview, Markus Schmidt, Swisslog, Company President


If you've been keeping up with the remodel of Radwell International's new headquarters building in Willingboro, NJ, then you know about the installation of our Swisslog Autostore. To read more about this revolutionary system, give Todd Radwell's blog post a read here. It was truly fascinating to watch the system being built from the ground up.

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Radwell-Indiana Shoots and Scores!

Jan 31, 2017 3:13:56 PM / by Julie Basello posted in Behind the Scenes at Radwell International, Customers, Driver, Industrial automationPLC; Programmable Logic Contr, motor drives, printed circuit boards, Radwell Service Offerings, technician, Tips from the Warehouse, Indiana, encoders, diagnostics, drives, hero story


In many instances, large companies talk (and talk and talk) about the products and services they can provide for their customers. Millions of dollars are spent each year on marketing efforts designed to tell customers about all the wonderful products and services that are available to them as consumers. Often the talk can be much more appealing than the reality. I’m not going to lie: many times within our marketing at Radwell, we do share our many capabilities with our customers. However, our reality is something we are very focused on every day, in every department within our organization. The best way to discuss what Radwell International is really capable of is by sharing some stories straight from the field. We’ve decided to do just that, starting with a great hero story straight from Robert Tiedeken, our Branch Manager in Radwell-Indiana. Rob has been with Radwell International for 10 years this April. He was a career IT professional and started with Radwell as a Systems Administrator. He was promoted to IT Operations Manager and in this role, he worked on design and buildouts for Radwell-UK, Radwell-Canada, Radwell-Texas and Radwell-Indiana. An unexpected opportunity arose for him when he was asked to take on the challenge of being a Branch Manager in Franklin, Indiana upon it’s completion. He took on the challenge and has never looked back. Rob is a great leader for Radwell-Indiana and does a great job building his team and creating a sense of community both with his employees as well as his clients.


Here’s Rob’s Customer Story:

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Making the Move to Material Handling Automation: Five Lessons

Oct 24, 2016 2:00:08 PM / by Todd Radwell posted in Industrial Automation, Tips, How tos, Inventory Management, Material Handling Automation, Conversion to Automated Material Handling


Todd Radwell, Senior VP of Operations and Engineering for Radwell International gives his insights for those considering a move to automation.
This post is shared from Swisslog blog where it was originally published

As we finalize our transition to automated material handling in our New Jersey hub, Swisslog asked me to share some of the lessons we learned in implementing our first automated picking system.

 First, let me provide a little background on Radwell and our move to automation. We sell new and surplus industrial automation, MRO, pneumatic, motion, electronic, hydraulic, HVAC and electrical control equipment for plant floor and facilities. We also have full component-level repair capabilities for all industrial electronic and electromechanical equipment, and buy new and used surplus for resale. Everything Radwell sells is covered by a two-year warranty and we have thousands of specialized test assets and hundreds of highly trained technical team members to assure products perform correctly. 

We have major distribution hubs in New Jersey and the U.K., with a third scheduled to come online in Texas in 2017. These hubs support the bulk of our product shipments and also include production facilities for repair. They are supported by a network of satellite facilities that focus primarily on repair and localized sales.  

Our need for automation was driven by business and product growth. Double-digit business growth created the need for increased throughput and a more efficient and scalable fulfillment solution.

We evaluated fourteen automation vendors before selecting the Swisslog AutoStore storage system. We chose AutoStore based on its flexibility and ability to meet our long-term business objectives.

Our New Jersey hub, which we chose for the first phase of the AutoStore deployment, wasn’t well suited to support automation so we had to first identify and acquire a new facility. We found a former pharmaceutical distribution center that met our requirements and spent most of 2016 tailoring this facility to our requirements, implementing the automaton system and migrating our inventory. The new hub facility came on line slightly ahead of schedule and within budget.


Here are the lessons we learned in the process of implementing our first automated picking system:

Use process optimization as a bridge to automation:

Our previous process used standard racking, mezzanine shelf structures and folding lid totes, with humans picking the order. We knew it would take a couple of years to find the right facility and make the transition to automation so we first evaluated our processes to see where we could make improvements. We found we could more than double our picking efficiency by moving to a zone picking scheme with a second order consolidation process.

Automation will more than triple the pick rates we are getting with manual zone picking, but this move bought us some time and allowed us to develop a realistic timeline for the transition to the new, automated facility without jeopardizing customer support.

Don’t trust the architectural drawings: 

Because we coordinated our automation implementation with the move to a new facility, we were developing plans for a facility that we had never occupied. The architectural drawings for the building were helpful in the early stages of planning but we quickly learned they weren’t precise enough to depend on for much more than that. You have to get out and measure actual distances on the floor rather than relying on drawings. When it comes to clearances and other issues, inches matter and we found several instances where, for example, the location of a support pillar was off by several inches in the architectural drawing.

By physically measuring the space before we finalized the plan, we avoided major problems and rework during the deployment. The same is true with electrical drawings. They can be helpful in the early stages but may not reflect changes made following construction and don’t show how lines are run through the building. You need to investigate to gain the understanding of the electrical and HVAC systems as they exist in the facility. The drawings did not contain that level of detail.

Expect the unexpected: 

Nothing ever goes exactly as planned. For example, we had an issue with a contractor not properly testing a control panel before it was shipped from their plant, which caused a delay. Fortunately, we were a little bit ahead of schedule in needing the power from this panel to power the AutoStore. The replacement disconnect switch arrived in time and was installed in the panel in time to keep us on schedule.

We planned carefully and had very few surprises, but once you get into a project you realize that there are always going to be things you didn’t plan for or issues you didn’t consider. Accounting for this in the timeline can prevent delays and missed deadlines.

If you happen to have one of those rare projects where everything goes exactly as planned, you come in ahead of schedule, which only makes you look good. Unless there is a hard deadline outside your control you’re working against, add some extra time in the schedule for unexpected events.

Know your competencies: 

We are an engineering company — that’s our core competency — so we made the decision to manage a good deal of the system integration ourselves. But we also recognized that our technical prowess is at the single-item level, so the integration of multiple conveyors, and IT systems into the conveyor control, was not something we did everyday. We had the knowledge but not the experience, so we needed to bring in outside expertise to fully leverage our own capabilities. We also relied on the experience and knowledge of Swisslog throughout the process. Companies that don’t have engineering as a core competency will have to rely more heavily on outside resources for systems engineering, but may have other competencies they can leverage during the implementation.
Find the visionaries:
Collaboration is key to the success of almost any project and we worked hard to foster collaboration across the executive team and between the executive team and middle management and front line personnel. This not only helps ensure your system design takes into account the input of the people using it, but also minimizes resistance to the new approach.

If you get lucky, you may even find some visionaries within your front line personnel. Those are the people who don’t just do the job they are told to do, but are always on the lookout for better ways to do their job. These visionaries can be extremely valuable during the design phase and we engage them in our planning process whenever possible.


In summary, we had a positive experience for our first implementation. Not that we didn’t experience some challenges — it would be unrealistic to expect a project of this scope to be executed without a hitch — but we felt prepared to deal with the issues that arose and never fell behind schedule. That’s largely because, we didn’t take any shortcuts in the planning process, selected Swisslog as our automation vendor, and fostered collaboration across all of the stakeholders in the project.

 I hope you have as good as experience as we did on your first — or next — automation project.

 Todd Radwell is Senior VP of Operations and Engineering for Radwell International and has 30 years of experience in purchasing, engineering, production, operations, sales and marketing. He studied industrial design before joining his father and brother at what would later become Radwell International. 



For more information about Radwell International, please visit Radwell International

To see more about Radwell International's journey to material handling automation, connect with Radwell International on Social Media

For information about Swisslog, visit Swisslog


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Standing Out in a Sea of Average: Customer Service Makes the Difference

Jul 7, 2016 9:23:13 AM / by RadwellInternational posted in Audre Lord, Behind the Scenes at Radwell International, Business, capabilities, Customer Service, Customers, Employee, Industrial Automation, Products, Radwell International, Radwell Service Offerings, Sales growth, Services, Success, Touch Points, Uncategorized


“There are no new ideas. There are only new ways of making them felt.” -Audre Lorde

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Four Ways Your Manufacturing Operation Can Go Green and Save

Feb 22, 2016 7:00:00 AM / by RadwellInternational posted in Asset Recovery, Business, Green, Industrial Automation, manufacturing, PLC Center, Radwell International, Radwell Service Offerings, Save money, Solutions


In the business climate of today, it’s no longer an option to run a manufacturing facility as greenly as possible- it's a necessity. With the rising cost of doing business, finding ways to help the environment and reduce costs is a new standard. It's a standard that many are working hard to achieve in their daily business operations.

For manufacturing facilities, with their large working spaces and equipment-driven operations, going green can be even more critical. Finding ways to help the environment can be challenging but there are four simple ways to make a decent level of “green” impact:

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Meet the Team: Derek Nelms (Radwell-Indiana)

Feb 19, 2016 6:00:10 AM / by RadwellInternational posted in Behind the Scenes at Radwell International, Employee, Employee feature, Meet the Team, repairs, Uncategorized


In this week’s Meet the Team, we’re highlighting Derek Nelms, a Repair technician at Radwell-Indiana.

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Meet the Team-Deepak Gupta (Radwell-UK)

Jan 22, 2016 7:00:49 AM / by RadwellInternational posted in Uncategorized


This week we’re highlighting Deepak Gupta, a PLC Technician at Radwell-UK in our MEET THE TEAM feature.

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Radwell International Europe Invests Over £300k in 2015

Jan 20, 2016 6:00:27 AM / by RadwellInternational posted in Behind the Scenes at Radwell International, Business, capabilities, engineering, Industrial Automation, Meet the Team, Radwell-Europe, Radwell International, Radwell Service Offerings, Radwell-UK, repairs, robotics, Special events, Uncategorized, Warehouse



More than £300,000 has been invested in Radwell Europe’s facility after significant growth in 2015 due to the increase of employees and test capabilities.

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Meet the Team: James Croxton (Radwell-UK)

Jan 8, 2016 7:00:24 AM / by RadwellInternational posted in Behind the Scenes at Radwell International, Employee, Employee feature, Meet the Team, Radwell-Europe, Radwell-UK, Uncategorized


In this week’s MEET THE TEAM, we’re featuring James Croxton who works in web sales at Radwell-UK.

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Robots for the Real World: Is a Collaborative Robot Right For Your Company?

Jan 6, 2016 7:00:46 AM / by RadwellInternational posted in Industrial Automation, manufacturing, Robotics, Uncategorized


What is a collaborative robot?

A collaborative robot or cobot is a robot designed to assist humans as a guide or helper in completing a specific task or set of tasks. A regular robot is designed to be programmed to work mostly autonomously. In contrast, a cobot is programmed to work alongside a human in a helpful capacity. Depending upon the capacity, having a robotic "helping hand" can make a big difference in terms of productivity.

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